Analysis of Roland Barthes' Semiotic Theory as an Approach to Assessing Urban Fashion

Authors

  • Farisya Inayatullah Institut Teknologi Bandung
  • Deddy Wahjudi Institut Teknologi Bandung

DOI:

https://doi.org/10.57096/edunity.v2i9.154

Keywords:

Theory Analysis, Roland Barthes Theory, Urban, Urban Fashion

Abstract

Semiotics is a technique of studying the workings and functions of signs. The researcher analyzes Roland Barthes' semiotic approach which develops the ideas of one of the semioticians, Ferdinand de Saussure, and tries to apply the study of signs more broadly. The focus of this research is to find the meaning of a fashion phenomenon, namely urban fashion. Over time, the urban word developed as a person's lifestyle, so that the urban word was associated with fashion. In this study, the method used is qualitative. Carrying out a qualitative method system, researchers can analyze an image or photograph with Barthes' semiotic approach developed from Saussure, namely denotation, connotation and myth.

References

Çelebi, E., Gündogdu, C., & Kizilkaya, A. (2017). Determination of Healthy Lifestyle Behaviors of High School Students. Universal Journal of Educational Research, 5(8), 1279–1287.

Hasbullah, M. (2020). Hubungan Bahasa, Semiotika dan Pikiran dalam Berkomunikasi. Al-Irfan: Journal of Arabic Literature and Islamic Studies, 3(1), 106–124.

Hendariningrum, R., & Susilo, M. E. (2014). Fashion dan gaya hidup: identitas dan komunikasi. Jurnal Ilmu Komunikasi, 6(1), 25–32.

Himawan, S. (2018). Representasi Pornografi Pada Media Sosial (Analisis Semiotika Pierce Pada Aplikasi Bigo Live). Jurnal Bina Saran Informatika, 24, 79–96.

Muhammadiah, M. ud. (2017). SETAJAM BAHASA JURNALISTIK (Analisa Semiotika Teks Berita Dalam Surat Kabar). Pustaka AQ Publishing House.

NOVIDIA, R. I. A., & NANDA, A. (2015). ANALISIS SEMIOTIKA PESAN SIMBOLIK RAGAM FASHION DO IT YOURSELF KOMUNITAS MIKIPIJI MAKASSAR.

Poernamasari, N. (2019). Representasi Pola Cyberbullying pada Fenomena “Anak Jaksel”(Analisis Semiotika Bahasa “Anak Jaksel” di Twitter). Master Program in Communication Science.

Pramasheilla, D. A. A. (2021). Penerapan Analisis Semiotika Ferdinand De Saussure Dalam Pertunjukan Kethoprak Ringkes. Indonesian Journal of Performing Arts Education, 1(2), 16–23.

Rachmawati, I. (2013). Dasar-dasar Teori Cross Cultural Understanding. In Encephale (Vol. 53, Issue 1, pp. 59–65). STKIP PGRI Bangkalan Press.

Sihabudin, H. A. (2022). Komunikasi antarbudaya: Satu perspektif multidimensi. Bumi Aksara.

Situmorang, M. (2020). Makna Komunikasi Nonverbal Dalam Upacara Adat. Universitas Komputer Indonesia.

Suharno, S., Fitra, A., & Ganefiani, S. (2021). Semiotika Busana: Model Konstruksi Tanda dalam Penciptaan Busana. Panggung, 31(4).

Sukirno, F. S. (2017). Pergeseran gaya hidup masyarakat sub urban area di kota mojokerto. Paradigma, 5(1).

Wibisono, P., & Sari, Y. (2021). Analisis Semiotika Roland Barthes Dalam Film Bintang Ketjil Karya Wim Umboh Dan Misbach Yusa Bira. Jurnal Dinamika Ilmu Komunikasi, 7(1), 30–43.

Wijaya, H. (2020). Analisis data kualitatif teori konsep dalam penelitian pendidikan. Sekolah Tinggi Theologia Jaffray.

Downloads

Published

2023-09-25