[The Meaning of Traditional Clothing of the Kajang People, Bulukumba
Regency (Ethnographic Study of Communication)]
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a pattern that is adjusted to the characteristics and understanding of the community
itself (Oratmangun, 2023). The distinctiveness possessed by each community group in
terms of traditional clothing has existed for generations from their ancestors and has
been preserved until now. Although in this modern era, the raw materials for making
clothes have changed a lot. Like traditional clothing owned by tribes in Indonesia, most
of them were originally made from nature such as basic materials from bark, and others
then developed, and now have been replaced with cloth. The modernization of
traditional clothing from its raw materials does not mean leaving a legacy from its
ancestors. The pattern or motif of the traditional clothing is still maintained as their
identity. Although it is undeniable that there are many changes, it does not deviate far
from their cultural roots (Mahmudah, 2022).
The types of traditional clothing can be broadly divided into 3 main groups, namely (1)
grouping the type of clothing according to its use, namely daily clothing, and ceremonial
clothing, (2) grouping the type of clothing according to the age and gender of the wearer,
namely male and female clothing, male and female adult clothing, male and female
parent clothing. (3) grouping the types of clothing according to the social stratification
of the wearer, namely the clothes of nobles, the clothes of ordinary people, and the
clothes of Sahaja servants or slaves. (Masi, 2022).
Traditional clothing in general we can know because it is attached to the culture of the
community, but behind it all, traditional clothing is not only made carelessly. The
patterns and ornamental varieties found in traditional clothing become a beautiful and
meaningful series and show the identity of the supporting community. Every motif,
color, and jewelry in traditional clothing is full of meaning. Therefore, this research must
be carried out to reveal the meaning of each motif, color, and use, behind the existing
traditional clothing (Sudarmo, 2021).
Meaning in the Indonesian dictionary is the meaning or intent, the meaning given to
something (Matanggui, 2022). Meaning in general is seen as the purpose of analysis of a
sign that has meaning or intent. In general, "meaning means things that want to be
pointed or want to be expressed, explained (Setiawati & Rusmawati, 2019). While the
meaning according to Derrida (Endraswara, 2012) is not just the meaning of the word,
not just a sign that is agreed upon by many people, but depends on how people interpret
it. Furthermore, a person's interpretation is placed precisely in the theory of society at
large, and his cultural meaning must be more closely associated with the humans who
live through that culture.
The existence of the Kajang indigenous community is Kajang customary institution, as a
customary institution in a community that still lives exclusively, uniquely traditional.
The uniqueness of this indigenous community lies in its ability to defend itself in a strong
traditional bond. Although the Kajang community in general has experienced a process
of development in line with the development movement that is encouraged by the
government, it is because they remain steadfast in maintaining customs.
Geographically and administratively, the indigenous people of Kajang are divided into
inner Kajang and outer Kajang. However, only people living in the inner Kajang area are
still fully attached to Ammatoa customs. They practice a very simple way of life by
rejecting everything that smells of technology. For them, technological objects can hurt
their lives, because they are destructive to the preservation of natural resources.
This community that always uses all-black clothes, is what is then referred to as the
Ammatoa ethnic community. Dressed all in black has become the identity of the