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Mustapa Tangngali, Muliaty Amen, Mahmuddin, Paradise Muhammad

Edunity

Volume 2 Number 5, May 2023

p- ISSN 2963-3648 | e-ISSN 2964-8653

Doi:

https://edunity.publikasikupublisher.com/index.php/Edunity/index

THE IMPLEMENTATION OF DA'WAH AND WORK CULTURE

AND ITS CORRELATION IN INCREASING WORK

PRODUCTIVITY WITHIN THE MINISTRY OF RELIGIOUS

AFFAIRS OF MAJENE REGENCY

Mustapa Tangngali

, Muliaty Amin

, Mahmuddin

, Firdaus Muhammad

Alauddin State Islamic University Makassar, Indonesia

Email: mtangngali@gmail.com

, muliati.amin@uin-alauddin.ac.id

, mahmudu94@gmail.com

[email protected]

ABSTRACT

This study aims to analyze the Implementation of Da'wah and Work Culture and its

Correlation in Increasing Work Productivity within the Ministry of Religious Affairs of Majene

Regency. Qualitative research with naturalistic type, data collection is carried out by

observation, interview, and documentation. Primary data sources are obtained from

employees of the Majen district gama ministry, secondary data from relevant articles. The

results showed that the implementation of da'wah and work culture at the Majene Regency

Ministry of Religious Affairs Office had been realized but the level of implementation was

different between one work culture and another, on average the easiest work culture to

implement was exemplary and what was considered difficult was innovation, it was also

found that da'wah and work culture were correlated to increase the productivity of the work

of stakeholders.

Keywords: Implementation; Da’wah, Work Culture; Correlation; Productivity

Introduction

Da'wah is an obligation for all Muslims both on an individual, institutional, and

organizational scale, da'wah is also not only the authority of scholars or religious figures,

but every Muslim can do it. Indeed, da'wah is not only a religious lecture, but includes

all activities in which there is an element of invitation to goodness both verbally, in

writing and by deeds and examples. (Muhazzah Said, 2012)

One of the agencies that has the task of da'wah is the Ministry of Religious Affairs, which

is an agency tasked with organizing government affairs in the field of religion to assist

the President in organizing the government of the country. (Https://Kemenag.Go.Id,

20)

Minister of Religious Affairs Lukman Hakim Saefuddin launched the work culture

program at the Ministry of Religion in the form of 5 values of work culture on November

6, 2014. This cultural program is a collaboration between the Ministry of Religious

Affairs and the Emotional Spiritual Quotient (ESQ) led by Ary Ginanjar. The

establishment of five values of work culture is intended as a mental revolution strategy

among civil servants of the Ministry of Religious Affairs as a mental revolution strategy

in order to implement the vision of mental revolution proclaimed by the President of the

Republic of Indonesia (detik News, 2022)

The five work cultures of the Ministry of Religious Affairs that are trying to be

implemented consist of integrity, professionalism, innovation, responsibility, and

example (Babel.Kemenag.Go.Id, 2020). The birth of the 5 Work Cultures, to answer his

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desire to restore the image and trust of the Ministry of Religious Affairs in the eyes of

the public as evidenced by good performance. Therefore, public service efforts based on

accountability and transparency must be supported by sincere and maximum service

from all employees. (Website, 2022)

The work culture applied by the Ministry of religious affairs is part of the method of

da'wah in the context of religious formation both to employees of the Ministry of

Religion and to the community, including those within the scope of the Ministry of

religious affairs of Majene Regency. Every employee of the Ministry of Religion in

carrying out their duties and responsibilities as one of the stakeholders within the scope

of the Ministry of religion is required to have integrity, and professionalism, always

innovate, be responsible, and appear to be an example in society (Tamam, 2020)

Based on observations, it is often found that employee behavior is not disciplined and

violations of dress etiquette are not appropriate for office employees. This is contrary to

the expectations of the ministry of religious affairs which has become a role model or

role model for the community with the implementation of the five work cultures of the

ministry of religion. (Thontowi et al., 2019a).

The attitudes and behaviors of the employees of the Ministry of religious affairs

described reflect the realization or implementation of the five work cultures within the

scope of the Ministry of religious affairs properly. This problem requires follow-up

handling, a form of da'wah method is needed to build a work culture within the Ministry

of Religious Affairs so that in the future all duties and responsibilities of the Ministry of

Religion can really be carried out optimally (Asmaya, 2014).

This is what inspired researchers to conduct research related to da'wah in building a

work culture within the Ministry of Religious Affairs of Majene Regency as a form of

implementation of PMA No.582 of 2017. This research is expected to contribute to

institutions in order to better carry out their duties and responsibilities. The formulation

of the problem in this study is how is the correlation between da'wah and work culture

within the Ministry of Religious Affairs of Majene Regency and work productivity

within the Ministry of Religious Affairs of Majene Regency?

This study aims to analyze the relationship between da'wah and Work Culture in work

productivity within the Ministry of Religious Affairs of Majene Regency as a form of

implementation of PMA No.582 of 2017. The theoretical usefulness of this research is

expected to produce scientific contributions in the field of da'wah and communication

that can be applied in da'wah and communication activities,

This study discusses da'wah in building a Work Culture within the Ministry of Religious

Affairs of Majene Regency relevant to several researchers, including Badrut Tamam who

examined the Public Relations Strategy in Internalizing the Five Values of Work Culture

of the Ministry of Religious Affairs at PTKI East Kalimantan. The results revealed PTKI's

Public Relations in East Kalimantan (Tamam, 2020). Zulkifli Syauqi Thontowi,

Muhammad Qowim, and Achmad Dardiri who researched the Implementation of Five

Work Culture Values at the Office of the Ministry of Religious Affairs of Banyumas

Regency (Thontowi et al., 2019a). Enung Asmaya, Implementation of Islamic Da'wah

Method in the Style of Prophet Muhammad in Indonesia (Asmaya, 2014). Asrori Asrori

and Nofi Maria Krisnawati, Implementation of the Qur'anic Da'wah Method in

Understanding Islamic Religious Teachings (Asrori & Krisnawati, 20). Andika

Radyasasmita and Sri Abidah Suryaningsih, Analysis of the Influence of Islamic Work

Culture and Work Motivation on the Performance of Employees of the Sidoarjo Ministry

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Mustapa Tangngali, Muliaty Amen, Mahmuddin, Paradise Muhammad

of Religious Affairs Office (Radyasasmita & Suryaningsih, 2022). Jemi'an,

Implementation of the Work Culture of the Ministry of Religious Affairs in the Marriage

Registration Process of Firmanda Taufiq, and Ayu Maulida Alkholid, The Role of the

Ministry of Religious Affairs in promoting religious moderation in the digital era (Taufiq

& Alkholid, 2020). Some of the writings that researchers find and display are relevant

to research researchers, but there are also quite striking differences both in terms of

objects, subjects, locations, and research methods.

Research Method

The type of research used is qualitative research. Data collection focuses on observation

and a naturalistic setting. Researchers conducted many observations and interviews in

revealing related to the implementation of da'wah methods in building a work culture

within the Ministry of Religious Affairs of Majene Regency.(Dewi Sadiah, 2015)

The place that will be location of the research is the Ministry of Religious Affairs of

Majene Regency. The primary data source is employees of the Ministry of Religious

Affairs of Majene Regency. Secondary data is data in the form of writing, books, and

other documents used by researchers to corroborate the findings in the field to be

revealed intact. The collection is done by observation, interviews, and documentation.

When analyzing data, researchers use data reduction, data display, and data verification,

then researchers test the validity of the data, by comparing data from various sources,

both oral sources (interview results), writing (libraries), and observational data. In this

study researchers will use a double method (triangulation).

Result And Discussion

History, Scope, and Function of Da'wah

Da'wah is an obligation of all Muslims based on the command of Allah Almighty which

can be seen in Q.S. Ali Imran verse 104;

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ﭑﻟ

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It translates: "And let there be among you a class of people who call upon virtue,

command the Maruf and prevent the munkar; They are the lucky ones". (Al-Quran, 1984)

The verse shows the command to proselytize for Muslims as a marker that the law of

da'wah is obligatory. Da'wah is a vehicle to convey religious messages, covering all

aspects of human life and consolidating them in the format of meaningful morality of

human life. (Ismail & Da'wah, 2011)

In general, da'wah is an invitation to a better one, containing ideas about progressivity,

and a process leading to a better one in realizing the purpose of da'wah. In da'wah there

is a dynamic idea, which is something that continues to grow and develop in accordance

with the demands of space and time. (Ridlo, 2020)

The dynamism of an idea in da'wah illustrates that da'wah activity is a continuous

process, an effort to change and invite the object of da'wah to be willing to accept

teachings from Allah SWT by carrying out various types of da'wah communication

strategies. (Atqia et al., 2022)

As a sacred movement that is flexible and universal, da'wah always develops according

to the rhythm of the times and the culture that accompanies it. Macro da'wah must play

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a role in the global arena, control, and color it, micro da'wah must remain based on local

interests. (Ultra et al., 2022)

Culture comes from the Sangskrit language buddayyah which is the plural form of the

word buddhi which means reason or something related to reason, thoughts, values, and

mental attitudes. Cultivation means empowering the mind, in English it is called culture

from the Latin colure which means to cultivate or do something which then develops as

humans actualize the sense (value), karsa (creativity), and work

(performance).(Molotolo, 2017)

Webster's New Collegiate Dictionary also defines culture as an integrated pattern of

human behavior including thoughts, speech, actions, and artifacts and depends on

people's capacity to listen and pass on knowledge to future generations. In Jeff

Cartwrigt's view, culture is a powerful determinant of people's beliefs, attitudes and

behaviours and its influence can be measured through how motivated people are to

respond to their cultural environment. On that basis Jeff Cartwrigt defines culture as an

organized collection of people whose various goals, beliefs and values are the same and

can be measured in terms of their influence on motivation. (Wibowo &; Phil, 2016)

Social anthropologists say that culture is the watchword for all patterns of thinking,

feeling, and acting. The point is not only certain activities that can purify the mind, but

some daily activities such as respect, eating, drinking, showing or not showing feelings,

keeping a distance from others, or maintaining a healthy body (Aslan & Yunaldi, 2018)

Work is defined in the big dictionary Indonesian (KBBI) as the activity of doing

something that is done. (Big Indonesian Dictionary (KBBI), 2022) Koontz and O'Donnell

state that work is the use of energy to complete or do something, which is done

physically or mentally, and voluntarily or forcefully. (Sari et al., 2018)

Work is carrying out an activity that can produce or complete a thing in the form of

goods or services to meet needs and get wages or pay. Related to culture, it is said that

work culture is an important factor, because it can change the attitudes and behaviors of

individuals who become human resources to achieve work productivity.(Ali et al., 2022)

Work culture can be defined as a person's perspective on the process of working. The

most basic goal in work culture is to build our own Human Resources (HR). Work

culture can be built by trying to design traditional communication culture into modern

management behavior, to create a high order of trust and spirit of cooperation and good

discipline. A work culture that is implemented in the office well will be able to increase

employee work productivity and create a warm work atmosphere so that a sense of

family will increase and communication will improve (Thontowi et al., 2019b)

The Decree of the Minister of State Apparatus Empowerment Number 25 of 2002 in Zeri

Maria defines work culture as a form of quality daily work that always underlies

meaningful values, so that it becomes a motivation, inspires to always work better, and

satisfies the community served.

Work culture according to Mangkunegara quoted from Edgar H. Schein defines work

culture is a set of assumptions or belief systems, values, and norms developed in

organizations that are used as behavioral guidelines for its members to overcome

problems of external adaptation and internal integration (Udayani & Sunariani, 2018)

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Taliziduhu Naraha said that work culture can be divided into two elements, namely:

1. Attitude towards work, that is, a fondness for work compared to other activities, such

as relaxing, simply deriving satisfaction from one's busy work, or feeling forced to do

something just for survival.

2. Behavior at work, such as diligent, dedicated, responsible, careful, conscientious,

conscientious, strong willingness to learn their duties and obligations, likes to help

employees, or vice versa. (Pakaya, 2020)

The two elements in the work culture are an illustration of the importance of work

culture, this is related to the maximum implementation of duties and responsibilities of

each agency such as the Ministry of Religious Affairs. There are five work cultures in the

Ministry of Religious Affairs that are trying to be implemented, guided by these five

work cultures, each Ministry of Religious Affairs apparatus is expected to be able to

carry out duties and functions as well as possible, perform high, and avoid all forms of

violations and irregularities.

The five values of the work culture of the Ministry of Religious Affairs are expected to

be standard guidelines for every stakeholder within the scope of the ministry of religion

in carrying out every activity, duties and responsibilities that serve the community in

the religious field, The brief description related to the five work cultures of the ministry

of religion can be seen as follows:

1. Integrity

Integrity according to the ministry of religious affairs is the harmony between the

heart, mind, words, and deeds that are good and right. Integrity is a concept that

shows consistency between actions with values and principles. As for ethics, integrity

is defined as honesty and correctness of actions taken by someone.

Individuals with integrity are those who have harmony between good and true

hearts, minds, words, and deeds. So that the characteristics of positive indications of

integrity in individuals are: the determination and willingness to do good and right,

positive thinking, wise and wise in carrying out duties and functions, complying with

applicable laws and regulations, rejecting corruption, bribery, or gratification. In

addition to positive indications, individuals can also be assessed for integrity by

looking at the negative indications they have consisting of: violating oaths and

promises of employees or positions, committing engineering or manipulation acts,

and accepting gifts in any form outside the provisions.

2. Professionalism

Professionalism relates to profession, profession, ability to act professionally.

Professionalism means working in a disciplined, competent, and timely manner with

the best results. The positive indications of professionalism are: doing work according

to the competence of the position, discipline, and earnest in working, doing work

measurably, carrying out and completing tasks on time, receiving rewards and

punishments in accordance with the provisions. In addition, professionalism can also

be measured by paying attention to negative indications consisting of: doing work

without careful planning, doing work not in accordance with duties and functions,

lazy at work, doing work with results that are not in accordance with standards.

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3. Innovation

Innovation, which is perfecting existing and creating new and better things. Finding

new things that benefit society, because bureaucrats are not machines so they are

required to innovate and are no longer stuck in routine.

Innovation in this case is also interpreted by perfecting existing and creating new

things that are even better. Positive indications for individuals are always making

periodic and continuous improvements and improvements, being open and

accepting new constructive ideas, increasing personal competence and capacity,

daring to take breakthroughs and solutions in solving problems, utilizing information

and communication technology in working effectively and efficiently. While the

negative indications are: feeling quickly satisfied with the results achieved, being

apathetic in responding to the needs of stakeholders and users, lazy to learn, ask and

discuss, and be closed to development ideas.

4. Responsibility

Responsibility, which is to work thoroughly and consequently. The Ministry of

Religious Affairs apparatus should have a high awareness that their work in the

Ministry of Religious Affairs must be accounted for, this is our way to always fortify

ourselves to always be on the track in carrying out their beliefs and carrying out their

respective duties and functions.

Positive indications of responsibility are completing work well and on time, daring

to admit mistakes, willing to accept consequences and take corrective steps,

addressing problems promptly, and commitment to the task given. The Negative

Indications are negligence in carrying out duties, procrastinating and /or avoiding in

carrying out duties, always feeling right and like to blame others, rejecting risks or

work results, choosing work according to personal wishes, and abusing authority and

responsibility. Responsible individuals are individuals who can be given the mandate

because they have the competence to complete a given task.

5. Exemplary

Example is one or various things that can be imitated or imitated and there is no need

to doubt. Exemplary, being a good example for others. Inviting us to realize that as

officials of the Ministry of Religious Affairs must be exemplary in their respective

environments.

A person who has an example is a person who can be a good example for others.

Many things can be judged as a positive indication of example, namely: commendable

character, providing service with a good attitude, full of friendliness and fairness,

guiding and giving direction to subordinates and colleagues, doing good work

starting from oneself. However, in addition to positive indications, there are some

things that should be avoided because they are negative indications such as, having

a despicable character, serving with a modest and half-hearted attitude, treating

different people subjectively, violating laws and regulations, and ignoring forms of

violations.

Five work cultures within the scope of the ministry of religious affairs which are a form

of policy in the form of rules that are expected to be well implemented. The work culture

also has benefits as conveyed by Triguno, which aims to change the attitude and

behavior of human resources so that they can increase work productivity to face various

challenges in the future. The real benefits of implementing a good work culture in an

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Mustapa Tangngali, Muliaty Amen, Mahmuddin, Paradise Muhammad

organizational environment are improving the spirit of cooperation, increasing

togetherness, being open to each other, increasing family spirit, increasing a sense of

kinship, building better communication, increasing work productivity. Knowledge and

understanding related to values and work culture are needed because of the large

benefits that can be felt by actors and targets.

Da'wah and Work Culture in Increasing Productivity within the Ministry of Religious

Affairs of Majene Regency

The Majene Regency Religious Affairs Department Office was established in 1957,

starting in the form of the Religious Affairs Office called JAURA led by KH. Zainal

Abidin was part of South Sulawesi Province (now part of West Sulawesi Province. was

inaugurated based on the Decree of the Minister of Religious Affairs of the Republic of

Indonesia Number 87 of 1967 dated July 31, 1967.

The Ministry of Religious Affairs of Majene Regency is a working unit area of the West

Sulawesi Regional Ministry. The Office of the Ministry of Religious Affairs plays a very

important role in the community, especially services in the religious and social fields of

society as well as building coordination, integration, and synchronization and working

in synergy with local governments to achieve goals.

The Majene Regency Ministry of Religious Affairs Office carries out policy direction

through programs that have been simplified into 4 (four) programs, namely:

management support programs, community harmony programs and religious life

services, teaching and learning quality programs, and early childhood and compulsory

education programs for 12 years.

The regulation set by the Ministry of Religious Affairs is a form of da'wah method to

improve its performance. This work culture is implemented in all working areas of the

Ministry of Religious Affairs, including the Ministry of Religious Affairs of Majene

Regency.

The work culture has a correlation with da'wah so that it can be said that da'wah and

work culture are closely interrelated. Several statements were related to the correlation

between da'wah and work culture in the Ministry of Religious Affairs of Majene

Regency, including Kurnia a teacher within the Ministry of Religious Affairs of Majene

Regency who stated that:

The work culture within the scope of the Ministry of Religious Affairs of Majene Regency

is well implemented, the work culture that is easiest to implement is exemplary, which

is to be a good example for others, because for everyone must reflect goodness at least

starting from oneself to produce an exemplary person. The most difficult work culture

to implement innovation is to perfect the existing and create new and better things

because they have not dared to do anything else to create new things and what else to

change. The implementation of da'wah and work culture within the scope of the

religious affairs ministry of Majene district has been maximized. The method of da'wah

in the application of work culture is integrity, namely harmony between the heart, mind,

words, and deeds that are good and true. The relationship between da'wah and work

culture is very suitable because it involves a lot of civilities, honesty, responsibility,

discipline, and good deeds thoughts.

This statement can be synchronized with the results of the researcher's observations as

shown in the following figure.

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Figure 1. Routine Recitation After Every Asr Prayer

The picture above shows da'wah activities within the Ministry of Religious Affairs of

Majene Regency. This was reinforced by the results of an interview delivered by the

Head of the Religious Affairs Office (KUA) of Pamboang District as well as the Young

Head of the Ministry of Religious Affairs of Majene Regency which stated that:

The implementation of work culture within the scope of the Ministry of Religious Affairs

of Majene Regency is going well the easiest work culture to implement is exemplary,

which is to be a good example for others, this is because the institution of the ministry

of religion has instilled values that are very beneficial for themselves and others. The

most difficult work culture to implement is integrity, which is harmony between the

heart, mind, words, and deeds that are good and true, because often things that are

general in nature are sacrificed by personal interests and groups. The da'wah method in

the application of work culture within the scope of the Majene regency religious affairs

ministry goes well, the relationship between da'wah and good work culture, the type of

da'wah method carried out by lecturers. This method is used because the institution of

the Ministry of Religious Affairs is the government's mouthpiece in

conveying/disseminating information that brings benefits to the people, especially in

the religious field. These statements in addition to conveying the implementation of

da'wah within the scope of the Majene Regency Ministry of Religious Affairs which is

going well, the statement also illustrates a very large and strong correlation between

da'wah and work culture within the Majene Regency religious ministry. This can also

be seen from the activities of the stakeholders who carry out congregational prayers and

then conduct recitations so that there is da'wah with exemplary methods and lectures

displayed.

The correlation between da'wah and work culture based on observations and from the

above statements is good, suitable, and very close. The correlation between da'wah and

work culture conveyed in this case is very suitable because it involves a lot of civilities,

honesty, responsibility, discipline, and good deeds thoughts.

In addition, the application of various da'wah methods so that the work culture can be

implemented properly and maximally illustrates concretely the existence of a reciprocal

relationship or a strong correlation between da'wah and the work culture of the ministry

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Mustapa Tangngali, Muliaty Amen, Mahmuddin, Paradise Muhammad

of religion. This can be analyzed from the application of work culture such as exemplary

which is one form of the da'wah method.

Da'wah by example is also called da'wah bi al-Khal, which is da'wah with actions that

make someone can be an example for others. Da'wah by example is a work culture that

is considered the easiest to implement by the average employee within the religious

affairs ministry of Majene Regency. The reasons related to this are quite varied, such as

the reason that the person is a mirror of goodness that starts from oneself so as to

produce an exemplary person, this can be done by will, habitual factors, and regulations

and religious ministries that have implemented it.

The work culture that is easy and difficult to implement by stakeholders within the

Ministry of Religious Affairs of Majene Regency varies, this can be analyzed from the

following statements. Abdul Hafid, the compiler of mosque construction materials in his

interview with researchers stated that:

Implementation of Work Culture within the Scope of the Ministry of Religious Affairs

of Majene Regency Effective and efficient, The work culture that is easiest to implement

integrity is harmony between hearts, thoughts, words and deeds that are good and right

because it can provide inspiration as citizens and as servants of God that developing

state duties is a mandate from Allah. The most difficult work culture to implement

Exemplary is to be a good example for others, because it is like giving a reflection to

others while ourselves are rather difficult to fix. The application of da'wah and work

culture within the Ministry of Religious Affairs in Majene is effective, such as carrying

out religious activities such as group taklim assemblies and continuous Ramadan safari

visits in the month of Ramadan, Friday safari visits to each mosque on Fridays and other

activities that are considered effective. The relationship between da'wah and work

culture is very close, namely as inspiration and there is jariyah charity through hablum

minallah wa hablum minannaas. The method that is often applied is Lecture, because

the lecture method can be heard, analyzed, and can be understood. The obstacle is that

too often there are political elements involved in da'wah affairs because they want to

have selfishness and their families or other languages, there are enemies in the blanket

of the Government and scholars and the community are enthusiastic in the development

of da'wah and the development of work culture, the impact of da'wah in efforts to

implement work culture within the Ministry of Religious Affairs of Majene regency Has

a positive impact on the community.

Ismu Faqih, Kasi PD Pontren Ministry of Religious Affairs Majene Regency who

stated that:

The implementation of da'wah and work culture within the scope of the Ministry of

Religious Affairs of Majene Regency is quite good, the easiest work culture to implement

is professionalism, namely working in a disciplined, competent, and timely manner with

the best results, this is easy to do because it is motivated by a sincere heart supported by

many adequate facilities. The most difficult work culture to implement is innovation,

namely perfecting existing ones and creating new, better things because of the lack of

awareness of civil servants and the absence of appreciation for civil servants according

to the level of behavior of civil servants, The relationship between da'wah and work

culture in the Ministry of Religious Affairs of Majene Regency is quite good even though

it still wants to be improved, the da'wah method applied is temporarily through the oral

bill da'wah method, with the direction and guidance of civil servants through

ceremonial activities every Monday, national awareness day and Apple every day.

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Da'wah Along and in line with the socialization of the work culture of the Ministry of

Religion of Majene Regency, the da'wah method used is Lecture because it is easy to

implement. The challenge of da'wah within the religious affairs ministry of Majene

regency is apathy, boredom, and others. How to overcome it by changing the da'wah

system that is not boring. Da'wah support is quite good, maximizing it by raising

awareness of civil servants through leadership control. Through the application of

related regulations and coupled with the firmness of the leadership.

The above statement explains the correlation between da'wah and work culture in the

religious affairs ministry of Majene district. Da'wah in this case is considered very close

and related and serves as an inspiration to do charity in carrying out relationships

between humans and relationships with God, as well as a reference and motivation in

realizing a work culture.

Work culture as a form of values that become habits in individuals starting from

customs, religions, norms, and rules that become beliefs in oneself work or

organizational behavior seems to be well enforced by employees within the scope of the

Ministry of Religious Affairs of Majene Regency. A work culture which is a belief,

attitude and value owned, and arises in the organization correlates with da'wah.

The implementation of work culture within the scope of the Ministry of Religious Affairs

of Majene Regency has functioned well binding on employees as a result of the

formulation which formally became rules and regulations that must be implemented.

This makes the implementation of da'wah easier to do because it has been established as

a form of formal rules that must be implemented.

The implementation of da'wah and the interrelated work culture cannot be separated

from challenges such as the apathetic attitude of employees and boredom towards the

implementation of da'wah. The implementation of da'wah and work culture and its

correlation with the above statement are emphasized on professionalism which is also

part of the da'wah method, which is to do something with sincerity. Further analyzing

related to the implementation of da'wah and its correlation with work culture shows that

seriousness is needed in its implementation.

In addition to the example, integrity, professionalism, and innovation that correlate with

da'wah, responsibility is also something that is strongly emphasized in Islam.

Responsibility in this case refers to the implementation of the mandate that is not easy

but is still fulfilled with sincerity. This illustrates a very close and appropriate

correlation.

The results of these observations, interviews, and dokuementasi explain about da'wah

and work culture that are highly correlated. Da'wah is carried out by means of lectures,

examples, discussions, and community empowerment with the aim of conveying

information related to the implementation of work culture within the ministry of

Religion.

Stakeholders at the religious affairs ministry of Majene Regency based on observations

always try to carry out obligations in preaching and this is correlated with the work

culture that prevails there. Stakeholders of the Ministry of Religious Affairs who have

tried to cultivate regulations from the Ministry of Religious Affairs related to work

culture can be seen in their daily behavior. Attitudes and behaviors as a form of work

culture are not only visible on the surface, but have been tried to be instilled in each of

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them, integrated in behavior including thoughts, speech, and actions that are always

maximized in application.

The implementation of work culture at the Ministry of Religious Affairs of Majene

Regency went well because it was supported by several factors such as a strong

correlation between da'wah and work culture. In addition, in the work culture there are

da'wah values that are very influential on the personal of stakeholders such as attitudes

and behaviors that are full of responsibility, the desire to always innovate, orientation to

results, knowledge and applicable work systems.

The implementation of work culture can be seen in the perspective of stake holders in

the process of working. A work culture that is implemented in the office well will be

able to increase employee work productivity and create a warm work atmosphere so

that a sense of family will increase and communication will improve.

Sunarti, Educator Information Data Analyst and Education Personnel, stated that:

Da'wah for the implementation of work culture has been carried out well, the da'wah

method applied is expected to restore good image and trust in the eyes of the public as

evidenced by good performance. The relationship between da'wah and work culture is

very close where da'wah has been able to carry out moral reforms, namely discarding

bad morality and bringing back good morality, the most suitable method is discussed in

order to channel opinions and/or innovation in accordance with existing regulations for

better performance. The challenge of da'wah found is that there are still different

perceptions or opinions between one another. and overcome it by way of discussion so

that there is common ground. The implementation of da'wah and work culture is very

good while still implementing and implementing the value of work culture in

accordance with applicable regulations, the method applied is to always apply or instill

the value of work culture in all ranks. The impact is very good where the implementation

of work culture values gradually changes the habits of employees to be more disciplined,

responsible, and professional.

A work Culture that continues to be implemented in a maximum way can become a

habit. This happens because the work culture is carried out repeatedly by employees in

an organization. Work culture that becomes a habit for stakeholders can affect the way

of daily work, this has an impact on quality performance and always underlies work

with meaningful values, so that attitudes and behaviors as a form of work culture

implementation become motivation, and can inspire stakeholders to always work better,

and provide satisfactory service for the community.

Based on observations and interviews, researchers found that work culture will be easy

to do because of a positive attitude towards work, a liking for work compared to other

activities, such as relaxing, or simply getting satisfaction from his own busy work, or

feeling forced to do something just for his survival. Apart from a positive attitude, work

culture is also supported by stake holder behavior such as behavior at work, which

includes craft, dedication, responsibility, prudence, thoroughness, careful behavior, a

strong willingness to learn their duties and obligations, likes to help fellow employees,

or vice versa. This can be seen in the following picture.

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Figure 2. Handover of aid to the Pramubakti of the Ministry of Religious Affairs of

Majene Regency

The picture above explains the implementation of work culture as stated in PMA No.582

of 2017. Work culture is very important as a guide to change the attitudes and behaviors

of stakeholders so that they can become human resources that can maintain and increase

work productivity. This is reinforced by the following statement.

The implementation of da'wah and work culture in the Ministry of Religious Affairs of

Majen Regency is appropriate. A work culture that is easy to implement is a

responsibility, which is to work thoroughly and consequently because it must be

completed so that everything goes according to the work plan. The work culture that is

difficult to implement is integrity, which is harmony between the heart, mind, words,

and deeds that are good and right because it is still difficult to harmonize these three

things. Da'wah efforts for the implementation of work culture are in accordance with the

existing methods are good and In line, da'wah with the work culture applied is a

discussion because it can exchange ideas, but in this case, there are still quite a lot of

challenges so it is necessary to provide enthusiasm for work culture and must work hard

so that it has many impacts such as increasing productivity.

The statement illustrates that work culture can become a view of life as a value, habits

then become attitudes and behaviors in realizing good performance. A young teacher at

the Ministry of Religious Affairs of Majene Regency, Syaenuddin who stated that:

Alhamdulillah work culture is carried out well, the easiest culture to apply is integrity,

namely harmony between the heart, mind, words, and deeds that are good and right

Because with a sincere heart, surely the work can be completed well. A work culture that

is difficult to implement is a responsibility, which is to work thoroughly and

consequently, Because the work we carry out must have shortcomings. Da'wah and

culture must be in line because da'wah must be accompanied by a culture of da'wah

procedures, the da'wah method applied is Lecture Because giving tasks must be through

explanations to individuals, challenges are quite serious but overcome by training and

education to individuals so that da'wah support is needed to be responded by the local

government. What should be done is to apply education and training in the community,

this is very influential because it can change the behavior of individual lives.

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The statement illustrates that work culture is based on the values owned by a society

which is processed in such a way as to become new values that will become the expected

management attitudes and behaviors to face new challenges.

There is a work culture that is easy or difficult to apply because of the habit factor and

understanding of how to work which is a meaningful value. However, it provides

inspiration to work better, increase productivity, and realize the vision and mission of

the institution or vice versa.

The implementation of the five values of work culture in the Ministry of Religious

Affairs of Majene Regency has shown that the work culture has become a guideline on

how to work, norms, mindsets, and behaviors of each stakeholder in carrying out their

duties and responsibilities. Exemplary, integrity, professionalism, innovation, and

responsibility are the five values of the work culture of the Ministry of Religious Affairs

which can be said to have become the values and standards of guidance for every

stakeholder within the scope of the Ministry of Religious Affairs of Majene Regency in

carrying out every duty and responsibility activity when serving the community in the

religious field.

Conclusion

Research on Da'wah and Work Culture within the Ministry of Religious Affairs of

Majene Regency (PMA No.582 of 2017) revealed several things that researchers

concluded, namely the correlation between da'wah and work culture within the Ministry

of Religious Affairs of Majene Regency is closely interrelated. The Ministry of Religious

Affairs of Majene Regency always implements da'wah, including in terms of

socialization and implementation of work culture. The work culture applied such as

example, professionalism, integrity, responsibility, and innovation if studied and

understood more deeply shows that all these things are part of the da'wah method. So,

it can be concluded that there is a very strong correlation between the two.

The implementation of work culture by every apparatus of the Ministry of Religious

Affairs of Majene Regency, both civil servants and non-civil servants, Work culture that

becomes a habit for stakeholders can affect the way of daily work, this has an impact on

quality performance and always underlies work with meaningful values, so that

attitudes and behaviors as a form of work culture implementation become motivation,

and can inspire stakeholders to always work better, and provide satisfactory service to

the community. So, it can be said that the implementation of Work culture shows an

increase in work productivity within the Ministry of Religious Affairs of Majene

Regency.

Work culture is an important factor in increasing one's productivity so it is important to

continue to maximize its implementation. The Ministry of Religious Affairs is expected

to make various efforts in order to implement the work culture optimally, including by

continuous and continuous socialization.

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